MERCEDES-BENZ

Campaign Film — 0:52

Memory in Motion is a speculative film for Mercedes-Benz that reflects on the brand’s evolution from its early 20th-century origins to its future-facing design philosophy. The piece moves through key moments in automotive history: vintage touring cars, the precision of Formula 1, the modern luxury experience, and glimpses of conceptual design still to come. Each era is treated as part of a continuous narrative, unified by a focus on form, motion, and identity. The film presents Mercedes-Benz as a throughline across time; A brand shaped by history, performance, and the drive to redefine what’s next.

Creative Director: Christian Gordon