PRADA AOYAMA

Campaign Film — 1:01

Set within Herzog & de Meuron’s iconic glass prism in Tokyo, this speculative campaign reimagines Prada Aoyama not just as a retail space, but as a cinematic vessel for futurism and fashion. The building’s diagrid facade becomes the framework for a retro-futurist narrative that blends architecture, performance, and product. Designed in 2003 as a “crystal of light,” the store’s translucent volumes and exposed geometry are captured through stylized sequences that heighten its surreal quality. Architectural features like the multi-level sightlines, mirrored panels, and asymmetric grids act as set pieces, repositioning the space as a cultural stage.

Creative Director: Christian Gordon